18 . 01 . 2017

Introducing Du jour

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** Introducing Du Jour; our very own intimates label. Inspired by an undying love of underpinnings and a perpetual desire to create. Focusing on everyday essentials for the not-so-everyday kind of woman. Du Jour is the embodiment of the Lingerie La Femme ethos; promoting Inner Beauty, Diversity, Body Positivity and Sensuality without ouvert sexualisation. There are no seasons, […]

11 . 01 . 2017

NOTEWORTHY KNICKERS

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*** *** Yes, I understand I may be stretching the term ‘noteworthy’ here. Certainly made for function over fashion, these curious knickers are more novelty than noteworthy. While not incredibly well designed, the high waist with centre front pocket is undeniably useful. Whether you are travelling the world, attending a music festival or running a […]

4 . 01 . 2017

The New Year Resolution

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*** Happy New Year! This year we’ve made the decision to boycott the usual New Year’s resolutions. There will be no lengthy lists of demoralising “New Year, New You” goals. Instead we have opted for just one resolution – To educate ourselves on our breasts. 2016 was a great year for #body-positivity and #self-love and we hope 2017 […]