DU JOUR: FROM PLANS TO PRODUCT
In January we revealed our plans to launch Du Jour – a collection of comfortable and covetable everyday knickers. Designed to flatter the body and look great on any size, – whether you’re a UK size 8 or 22.
Inspired by the early morning sunshine and long summer days, we’ve revved up our pace and finally we’re ready to give you a peak at our first product!
The Du Jour Daily Brazilian Cut Brief is a modern, minimalist take on the often cutesy ‘days of the week’ knickers. This high cut 90’s inspired silhouette combines soft custom designed elastic and ethical organic cotton jersey. There’s still lots more to do until we launch but we are slowly getting there!
Du Jour is the embodiment of the Lingerie La Femme ethos; promoting Natural Beauty, Diversity, Body Positivity and Sensuality without ouvert sexualisation.
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