11 . 09 . 2016

Rethink Pink

Model | Harriet Taylor @ Milk Management

Pink has long been associated with innocence and femininity, evoking a feeling of sweet girlish playfulness.

However it is regularly associated with eroticism and seduction when combined with violet or black. For both these reasons pink is prevalent in the lingerie industry – from the candy-floss palaces of brands like Victoria’s Secret, Fifi Chachnil and Chantal Thomass to Agent Provocateur’s timeless pink and black packaging and baby-pink uniforms

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According to style and colour consultant Angela Weyers: “[Pink projects] weakness and a lack of intellectual rigour.” And after years of pink-washed products (overpriced pink razors anyone?), patronising marketing and gender stereotyping, this delightful warm hue certainly has some negative connotations.

It’s a colour that almost everyone has a love or hate relationship with.

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Thankfully we’re riding the fifth wave of feminism and there are plenty of women fighting to redefine the colour as subversive and grown up.

From feminist illustrator Ambivalently Yours to artists such as Arvida Bystrom, Scarlett Carlos Clarke, Juno Calypso, Carolina Mizrahi and Elizabeth Ilsley. There has even been a limited-edition art book called PINKD,  featuring 30 artists exploring “pink art in today’s society”.

THE ARTISTS

Ambivalently YoursCarolina MizrahiArvida BystromElizabeth IlsleyScarlett Carlos ClarkeJuno Calypso

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Pink is no longer shorthand for seductive or submissive and we’re starting to notice more and more underpinnings in such shades without the heavy emphasis on sexuality.

Reclaim pink and embrace the colour that signifies happiness, self-love AND looks great on every skin tone.

OUR FAVOURITE PINK UNDERPINNINGS

Click the images below to

 SHOP THE LOOK…

CALVIN KLEINITS ME AND YOUROSAMOSARIOBEIJA FLORHANROAGENT PROVOCATEURJOURNELLEFLEUR DU MALLA PERLAKRISS SOONIK

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